Do you know #1 position URL in search result page without Google featured snippets get 26% of clicks but with featured snippets gets only 19.6% of clicks?
#1 position URL in search result page without Google featured snippets get 26% of clicks but with featured snippets gets only 19.6% of clicks.Click To Tweet
Why you should capture the position of Google featured snippets.
There are many reasons such as.
Increase more organic traffic and clicks, become more authoritative, and have more credibility in your niche.
12.29% of search queries have featured snippets in search engine result pages.
And you can also win the position of featured snippets. How?
12.29% of search queries have featured snippets in search engine result pagesClick To Tweet
Take a look at what featured snippets are.
And how you can win the #0 position (featured snippets) on SERP.
What are featured snippet
The featured snippets are the special boxed content that provides a direct answer to the user’s questions.
This snippet appears on the top of the search engine result page (SERP).
These featured snippets are Google system-generated listings that determine this format to help people discover what they are searching for easily.
These snippets are very helpful for those who are using mobile.
This is how Google featured snippets appear for voice search.
9.68% on search engine result pages have direct answers.
Take a look at these featured snippets statistics.
Featured snippets are also known as position #0 snippets.
This snippet gets 8.6% of clicks on average.
Featured snippet gets 8.6% of clicks on average.Click To Tweet
Different types of featured snippets
There are different types of featured snippets shown on the search engine result pages (SERP).
And these are. ( source )
- Paragraphs ( 81.95% )
- Lists ( 10.77% )
- Tables ( 7.28% )
Let’s break down each snippet one by one.
Paragraphs Featured Snippets
These snippets are very common snippets on the search engine result page ( SERP ).
That gives a very direct answer to the people’s queries or questions.
This is how it looks.
It appears on the very top of all other organic search results page with small thumbnail or without thumbnail in the sidebar.
Most of the time these snippets try to answer the questions that start with.
Source: answer the public
Most paragraphs featured snippets have an average of 46 words and 272 characters.
Maximum it can go up to 84 words and 370 characters.
41% of questions have featured snippets and most popular snippets are the paragraph snippets.
This lead to an increase of 480% of keywords with featured snippets.
41% of questions have featured snippets and most popular snippets are the paragraph snippets.Click To Tweet
Lists Featured Snippets
These featured snippets are a numbered list or bulleted list snippets that show step by step procedures to complete any task.
These are the types of questions that get a numbered list featured snippets like.
- “5 ways to lose weight”
- “How to start blogging”
You will see different types of item lists such as.
- Ordered list items
- Unordered list items
- Ranked list items
- Steps list items
But ultimately the answer will in the list form.
This list item is truncated after 8 rows.
The average items in the list featured snippets are 5.5 and the word per item is 8.1.
And on the other hand maximum item in the list can be 8 and word per item can be 57.
The average items in the list featured snippets are 5.5 and the word per item is 8.1.Click To Tweet
26.30% of list items of featured snippets have images in it.
26.30% of list items of featured snippets have images in it.Click To Tweet
Table Featured Snippets
This format of featured snippets is popular the same as paragraph snippets or lists snippets.
Table snippets data can appear in more than one column fields.
As well as you can also see the table with comparison charts that represent compression between prices, rate, years, and other numbers data.
The simple reason behind this featured snippets is to simplify the huge data that can be easily understood by people.
These table snippets are generated by Google from the first search engine result page (SERP).
It contains an average of 5.6 rows and 3.4 columns.
And maximum it can go up to 7 rows and 4 columns.
Sometimes these rows get truncated after 2 – 4 rows.
Video Featured Snippets
This snippet has a video in it that directly taken out from YouTube.
This video snippet goes beyond any website to answer your query.
Video is better than text. isn’t?
This video snippet is also known as Suggested Clips.
These video clips jump to the specific point in the selected video where you will get your exact answer in 2-3 seconds.
Just play the video and get your answer.
You don’t need to see a complete video for the answer.
According to the Hubspot analysis of 165 featured clips, they found interesting things about featured snippets such as.
- 80% of the video featured snippets contain the exact keyword in the title
- The longest video clip is about 2,125 seconds.
- The average age of a video clip is 4 years and 8 months.
Optimize content for featured snippets
Every piece of your content can win the #0 position featured snippet location on the search engine result page.
Believe me, it is possible. The only way to get that position is through content optimization.
Make your content fully optimized for Google featured snippets.
Here are the 5 ways to optimize your content for featured snippets.
Answer the questions concisely
The real work of featured snippets is to provide direct answers to people’s questions.
Through this featured snippet google try to answer the question in one paragraph, list, table, and video.
The secret of achieving a featured snippet is being a simple, straight, specific, and concise in your answer.
Within a seconds or minute people should get their answers. This type of content gets a featured snippet.
See how the featured snippet tries to answer the question in first-line with bold letters.
This snippet paragraph is extracted from the post paragraph where the author gives direct answers.
Source: explain that stuff
Be concise with your content and the answer you are giving for the question.
You can also pick different questions from people also ask sections from the google search research page ( SERP ).
To get your post in the featured snippet you need to tweak your content a little bit.
- Create a question and answer based content
- Answer all the questions directly in one paragraph
- Add Tables ( if possible )
- Create List-based articles
And always keep in mind that you are creating the content to win the featured snippets.
Limit word count
To win the position of featured snippets, the limit of words matter.
The answers that are direct in the length between 40-50 words in the paragraph has a more chance of getting a featured snippet.
The simple reason why you should keep your words short is to fit your answer in the featured snippet box.
Here is the preview of featured snippets’ words count.
And don’t forget to use the phrase, keyword, or the query inside the paragraph.
In the above snapshot, you search the query “how glass is made” and the same keyword you will find in the snippet paragraph with bold letters.
Google is most likely to pull out that paragraph where search query match with your keyword in the content.
Use special words
Special types of words get the position in the featured snippets.
And these words are the queries that are searched by people.
These queries have a high chance of getting featured snippets.
With the use of these types of words in your content or paragraph, you can increase the chance of getting featured snippets.
Take a look at more best words to generate featured snippets.
Moz analyzed 1.4 million featured snippets and found that these types of questions, prepositions, and words find the position of featured snippets.
It will become very easy for you to get featured snippets if you will target the correct words and queries.
Content that has everything from high quality, images, and well structure format gets a faster position in the search engine result pages (SERP).
This well-structured formatted content means.
- Give a direct answer in a short paragraph
- Add numbered lists, bullet lists, tables and graph in your content
- Add query you’re answering or words into your content
- Use proper h1, h2, h3 tag in your content
This is the paragraph featured snippet.
Take a look at its content on its website.
The well-structured content indicates google that your website is authoritative and has creditability to answer the people queries.
This not only clears the path for featured snippet but also helps to get your website high-quality backlinks that show google that your website is more valuable than others.
Do keyword research
Every content creation begins with keyword research.
To make your content successful especially that wins the position of the featured snippet in search engine result page.
You have to do keyword research.
You can use the Ubbersuggest tool, the most popular tool among the marketers to find the keywords that people are searching for.
Find those keywords that are very easy to rank on the search result page, high search volume, and less SEO difficulty.
You can see the questions that people are searching for with Ubbersuggest.
Check all the questions, suggestions, and prepositions for keywords or phrases.
And create content that can rank on the search engine result page and can get the featured snippets.
These are some ways through which you can capture the Google featured snippets.
Capturing the position of Google featured snippet is easy if you use the correct method.
So, be sure to optimize your content for featured snippets.
Always think from your visitor’s point of view while you are creating content, your visitor should get answers to their queries from your content.
Be direct and quick to answer the question of people.
This is the secret of getting the Google featured snippet in the search engine result page (SERP).
Go ahead and win Google featured snippet.
We love to hear how you conquer the position of a featured snippet.