Are you confused? Which platform you should go for advertising your business. You should choose Google Ads or Facebook Ads. Which one is best for your business.
Both of these platforms are the players in the game of advertising.
Do you know most of the internet advertising revenue is shared between these two giant companies?
It is a very common question that is asked by many marketers and business owners, which platform they should choose for advertising their business.
Which one is more cost-effective and suitable for their businesses? Through which platform, they can acquire more customers and generate more revenues.
What are the differences between these two platforms and how much they cost for running an ad campaign?
It becomes very hard sometimes to decide which platform you should choose.
In this post you and I, we both going to dig down and find out which platform you should use for running your ad campaign and also discover which one is best for you and your business.
So, let’s get started!
What is Google Ads?
By the name you can understand, this product is by Google.
I am sure you know about Google, but how much do you know about it. Take a look at exciting facts and much more about Google.
Google is mostly known for its Seach Engine and advertisement on the internet through Google Ads.
And there most popular platforms where you can do advertisements are Google Search Result Page and Youtube. These are the most popular places on the internet where no one can compete with Google.
Google has number 1 rank as global traffic rank and YouTube has rank 2.
And If you want to advertise on these platforms, you have to use Google Ads.
By using Google Ads you can place an ad on Google Search Result Page and YouTube. And if you are a content creator on youtube or have a website then you can run ads through the Google Display Network and Google Adsense program.
Here, how Google Ads looks on Google Search Result Page.
What is Facebook Ads?
I am 110% sure that you already know what Facebook is. isn’t?
Facebook is the world’s top social media platform on this planet.
But do you know what Facebook Ads is?
Similar to Google Ads, Facebook Ads, through which you can run ads on Facebook.
Do you know around 1.6 billion people worldwide are connected to Facebook?
And In the third quarter of 2019, Facebook’s total revenues amounted to 17.65 billion U.S dollar the majority of which were generated through advertising.
Do you know 90 million small businesses use Facebook for promoting and marketing their businesses or brands?
And many marketers still using Facebook pages, groups and messengers to reach their potential customers. And 24.6% Facebook Pages use paid media.
Facebook Ads are always remained in a hike between the advertisers and marketers for marketing and promoting their businesses.
How do these platforms work?
Google Ads –
You can get started with Google Ads within 5 steps.
Step 1: Decide your goals
- Get more calls to your business
- Increase visit to your Shop
- Drive people to your site
Step 2: Decide where to advertise
Step 3: Create your message
Step 4: Set your budget cap
Step 5: Go live
With these 5 steps, you can advertise with Google on different platforms.
And you can get started with your new Google Ad campaign with minutes.
Learn how to get started with Google Ad Campaign.
Facebook Ads –
With Facebook Ads, you can place your ad on different platforms of Facebook like Facebook itself, Instagram, Messenger, and other audience networks.
Getting started with Facebook Ad is easier as Google Ads.
According to the Facebook Business, before you get started with Facebook Ad. You have to understand these few things.
- Your business goal – the reason why you are reading an ad
- An understanding of who you want to reach
- A daily or lifetime budget for your ad
- Photos and videos to feature in your ad
And If you are clear with all these points then you can get started with Facebook Ads.
Facebook helps your business to reach your targeted audience based on region, interest, age, and budget.
You can easily get started with Facebook ads. Learn how to can create your Facebook Ad Campaign in no time.
Advantages of these platforms
Google Ads –
- Faster and better than SEO
Through Google Ads, you can run ads on Google Search Result Pages, YouTube, Gmail, other Google products and your website with the help of Google Adsense.
You have to choose the model of your ads i.e Cost Per Click (CPC) or Cost Per Thousands or Impressions (CPM).
Between these two models, you have to choose one of them and pay the amount for running the ads.
But in the case of SEO, it is totally different.
In Search Engine Optimization (SEO) you don’t have to pay any amount to anyone. SEO has to do with getting better search engine rankings.
You have to optimize your website that it can reach your audience through Search Engine Result Pages of Google, Yahoo, Bing, and other search engines.
So, the question is how Google Ads is faster and better than SEO.
- Through Google Ads and Google Adsense, you can place an ad on Google products and your website to reach your audience but by SEO you can only reach your audience through search engines.
- Google Ads works immediately as you start your Ad campaign but SEO takes time and it is more difficult than Google Ads.
- Google Ads are paid and SEO is organic. It means until you are paying for the Google Ads you can reach your audience but once you stop, everything stops. But SEO works for a long period of time until you exit the market.
- With Google Ads, you can calculate your ROI but in the case of SEO, it becomes hard to predict and calculate.
- With Google Ads, you can target many keywords but with SEO you can target only a few specific keywords on which you want to rank in the Search Engine Result Pages.
These are the few reasons why I think Google Ads is better and faster than SEO.
If you can spend money on the ads then you should definitely go with Google Ads to reach large number of audiences within less period of time.
But you have long term vision and don’t want to spend money on ads than there is no better option than SEO.
SEO is hard, but in the long term, it works like a charm. And in the short term, no one can beat Google Ads when it comes to ads.
- Target your audience
Targeting an audience becomes very easy with Google Ads.
Through Google Ads, you can target your audience based on locations, language, who they are, what their interests and habits are, what they are actively researching or planning, how they have interacted with your business and combines audiences.
You can also target your audience based on terms, phrases or URLs.
Through targeting, you are not only reaching the people within your geographic area but you are reaching your audience all around the globe or countries and territories.
Not only that, but you can also target the people based on city, region and postal code.
A Parisian bakery owner can target people located in Paries. Or, an online business owner who ships to Canada and the U.S. can target both countries.
If you want to connect with the people, language plays a very important role. Language is the thing with separates one country from another and one person to another.
But with Google Ads, you can restrict where your ads can appear based on the user’s language settings and the language of the site.
And if you want to target your audience more deeply than you can use browse section of the ad campaign while you are placing an ad.
Targeting your audience is a very important decision for any business when you want to utilize your business resources very effectively. And Google Ads helps a lot in this category.
- Pay for per click (PPC)
PPC is an ads model in which advertisers pay each time a user clicks on one of their ads.
There are different types of PPC ads.
But here PPC is for Paid Search ad. Which is placed by Google Ads on their Search Engine Result Pages.
This ad appears on the search engine result pages when people search for any specific keyword or terms, and Phrases.
If you search the term “T-shirt” in the search engine, all ads related to this term will start appearing in front of you in the top and sidebar of all the results.
These are all those ads that are placed by the advertisers by targeting this keyword i.e “T-shirt“.
Whenever someone searches this keyword “T-shirt”, all the ads will start appearing.
You have to pay an amount to Google only when any user actually clicks on the ads. That’s why this ad model is named as Pay Per Click (PPC).
And to run the PPC ad campaign as an advertiser you have to bid the auction for the keyword or phrase.
Ad Auction is an automated process that all search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
This means that advertisers have to bid on the term, keyword or phrase they want to place their ads.
This becomes very easy for advertisers to understand the money they have spent on each ad. With Google Ads placing PPC ads is very simple, easy to manage and understand.
- Monitor ads with analytics
Monitoring your ad campaign is very important for your business to understand how your ad campaign is performing.
These data help to understand which targeted keyword or phrase is working better, from where your customers are clicking on your ads and so on.
Every piece of data is very useful if you are investing your money in ads because ultimately you want leads, conversion, and sales for your business.
With Google Analytics, you can monitor every data of your Google Ads campaign.
You can get a deeper understanding of the interactions of your customers with your ads by Google Analytics metrics.
With Google Analytics metrics you can understand Click Through Rate (CTR) and conversion rate. Most clicks don’t turn into conversions.
It can help you see what happened when things didn’t turn out quite the way you hoped and test ways to that outcome.
Google not only provides you the medium of the advertisement but also gives the way to monitor your ads. More data is better when you’re analyzing the performance.
- Control your budget
You can choose your daily budget for each ad campaign based on your advertising goals and the average amount you’re comfortable spending each day.
Many small businesses don’t have that much amount of money to spend on ads. But with Google Ads, such as small businesses can also place an ad with a minimum amount.
And you can change your budget at any time.
Google Ads shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions.
For the month, you won’t pay more than your daily budget times the average number of days in a month.
With Google Ads, you can totally control your budget. Whenever you want you can add more amount in your budget and can change any time. But you have to check your account regularly to look for campaigns that are limited by budget or have leftover dollars.
A limited budget could mean fewer clicks and impressions than you might have otherwise earned.
- Increase brand awareness
If your main purpose of running a Google Ads Campaign is to build brand awareness and positive image of your company and it’s product or services then you have chosen the correct medium to achieve your goal.
A customer can interact with your brand in a variety of ways like watching videos, surfing on the internet, spending time on your website, and reading emails.
You can target all those customers and increase your brand awareness among them.
Through Google Display Network you can connect with millions and billions of customers worldwide.
You can increase your brand loyalty by connecting your target audience through different ad placements, ad formats, and bid strategies i.e CPC or CPM
- High ROI
Do you know Google’s product and their search engine is at the top of all search engines and other businesses on the internet?
And YouTube, Google Play, and Search Engine is the place where most people spend most time.
There no other brand on the internet which has captured a large audience.
And average ROI is 200% on Google Ads campaign.
When it comes to conversion rates, Google Ads convert 50% better than organic traffic.
Google Ads are faster in attracting customers than SEO. That is why 65% of search results clicks go to Google Ads with buyer intent keywords.
If your business motive is to increase your brand awareness, then PPC model of Google Ads can boost your brand awareness by 80%.
Using Google Ads you can boost your businesses because it offers an impressive return on investment (ROI) of $8 for every $1 spent.
Facebook Ads –
- Hyper target your audience
Facebook is the top social media platform around the world. According to a report, it has more than 2.32 billion monthly active users.
These are the people who spend most of their time on Facebook, an average of 35 minutes per user. Learn more about Facebook with these statistics.
That’s why Facebook is the best platform for marketers for B2C and B2B advertising. Through Facebook Ads targeting you can target billions of people in one click.
With Facebook Ads, you can target your audience at a very deep level. Facebook offers hundreds of ways for targeting the audience through their ads.
You can target your audience based on Location, Demographics, Language, Interests, Behaviors, engagement, and partner connections.
And to increase your conversions you can also use Facebook Pixel. It is a unique code that can be placed on your website to track your user’s behavior on your website.
In every possible way, you can target your audience based on any objective your business has.
- Drive more traffic
Generating traffic for your website or App becomes very easy with Facebook Ads. You can generate massive traffic with different Facebook Ads format.
You can use a carousel i.e two or more scrollable images or videos and a single image or video i.e on image or video, or a slideshow with multiple images.
As well as you can use interesting blog posts as a Sponsored Ads. This long-form content that speaks to a user’s need.
There are many social media platforms on the internet but Facebook is the only one which drives a lot of traffic to the website as compared to others. And this happens because a large number of the population is on Facebook.
Facebook has many other platforms for running an ad campaign i.e Instagram, Messenger and other audience networks.
Instagram has 1 billion monthly active users and more than 500 million of them use the platform every day.
And Instagram is the second most engaged social network on the internet.
When it comes to Facebook Messenger than 1.3 billion people use it every month.
These are those places where you can attract a lot of customers for your product or services. Drive more traffic to your website or App by running ads on these platforms.
- Choose your own budget & schedule
Advertising your product or services can cost you a lot. But with Facebook Ads, you can define how much you’d like to spend, and when you’d like your ads to appear.
While starting your ad campaign on Facebook you can choose the event you want to optimize for in your ad set. Your selection will affect who sees your ads to get you the desired outcome.
If you choose to optimize for link clicks, Facebook will show your ads to those people who are most likely to click your links.
You can set a cost control if you have a specific cost goal. By settings a cost control, you’re telling Facebook which results to spend budget on. And if you don’t set one than the Facebook system will focus on spending your entire budget and getting the most results.
You can set your ad budget for the daily or lifetime amount that you want to spend on the ads.
A daily budget is an average that you’ll spend every day.
And a lifetime budget is the maximum that you’ll spend during the lifetime of your ad set.
Facebook Ads really makes easy for you and your business to get started with the advertising.
- Very cost-effective
Facebook ads are very cost-effective compared to other channels of marketing. It has an average Cost-Per-Click (CPC) of $1.86 and Cost Per Thousand Views (CPM) of $11.20, and this number will vary based on a number of factors from ad quality to the competition.
Always remember, Facebook Ads cost will vary widely on a number of factors.
And these factors could be location, language, behavior, interest, competition, and industry.
In 2019, the cheapest industry is of $45-cent CPC, and the most expensive industry is finance and insurance with a $3.77 CPC.
These are the 5 Facebook Ads, cost models.
- Cost Per Click (CPC) – charges you only when a Facebook user clicks your ad.
- Cost Per Thousand Views (CPM) – charges you on every 1,000 impressions or times the ads were displayed.
- Cost Per View (CPV) – this model is designed for video ads and you will be charged every time your video ads are watched by Facebook users.
- Cost Per Action (CPA) – charges when users take a certain action on your website.
- Cost Per Like (CPL) – charges when Facebook users will like your Facebook business page.
Facebook Ads offers all these models of placing an ad on their platform. you can choose any of them according to your budget and audience.
- A large audience base
For making your ads campaign successful, you need a large targeted audience and Facebook provides that number of audiences.
Facebook has more than 2.4 billion monthly active users.
Facebook’s largest population is from India with over 269 million users followed by 190 million from the US.
There is no other website on the internet that can compete with Facebook in terms of audience. Facebook has a really large audience base to make your ad campaign successful.
- Facebook Insights and Analytics
Understanding your Facebook Ads campaign and Facebook page’s metrics gives you the information that you need to know for optimizing your Facebook page and ad campaign.
Facebook insights and analytics will help you in understanding everything from how many people liked your page, how many people saw the content you posted, how many people liked, shared or commented on your post over the last seven days.
With Facebook Insights you can understand the current status of your page and ad campaign. You will find easy to understand your audience and make strategies for the future.
With AI algorithms of Facebook Insights and Analytics, you can understand your audience on a deeper level.
With Growth metrics, you can understand your audience each and every activity and action.
Engagement metrics help you to understand how your audience is engaging with your page or post.
Page metrics show you the post reactions, post shares, post comments, and messages sent by your audience.
And with People metrics, you can understand your audience’s gender, age, and locations.
Facebook Insights and Analytics will help you in every possible way to make your business more successful.
- Easy to get started
Seriously getting started with Facebook Ads is very easy, you have to follow few steps to launch your ad campaign.
Go to the Facebook Ads page and click on Create an Ad button.
If you have logged in already then you will be redirected to the Ad manager else sign up page. Complete all registration process before you jump to Facebook Ads Manager.
Once you reach there, click on create a new Ad.
Choose your objective, select your audience, decide where you want to run your ad, set your budget, pick ad format and in the last click on create.
That is how easier it is to create and run an ad campaign with Facebook ads. Once you have launched your ad campaign its time to monitor your ad campaign performance with Facebook analytics.
Comparision will be tough between both the platforms because both of them are great in itself when the name of internet marketing comes in mind.
You are reading this post because you want to know which platform you should choose for running your ad campaign.
Whether you target the billions of users of Facebook or Google. Which will work better for your business?
This is the comparison between the Paid Search Vs Paid Social.
Through Google Ads, you can target audiences of YouTube, Google Search, Google Display Network, Google Map and Google Play.
And through Facebook Ads, you can target the audience of Instagram, Facebook Messenger, Audience Network, and Facebook News Feed.
This comparison is based on the following criteria
- Audience size
- Ads Format
- Cost of Ads
How to run an ad campaign
Running an ad campaign with these platforms is very easy.
You can get started within no time, just you need to get started with business pages of these platforms.
How much these Ads cost
Ads are the best way of marketing your business, it became the most trusted strategy to grow your business.
But doing an advertisement can cost you a lot of money.
The investment is done by you through running an ad campaign that outcome is uncertain, this can be a huge risk for your business if you don’t execute your ads campaign with proper planning.
That’s the reason why you need to see the cost of the ads before you start your advertisement.
Now we are going to see the cost of Facebook Ads and Google Ads and it’s up to you which one will you choose for your ads campaign.
This ad’s cost can vary between time to time and a variety of factors like models of ads, audience, ad budget, ad objective, ad placement, ad quality, and industry.
Facebook Ads –
Google Ads –
These are the cost of both of the platforms i.e Facebook Ads and Google Ads. This cost can vary from time to time.
This is the complete overview of the comparison of Google Ads vs Facebook Ads. Both of them have their own platforms and types of audiences.
One is good in paid search ads and others in social paid Ads.
Before you start running an ad on these platforms, you should always keep in mind, what are your motives and what types of audience do you want to target.
Because without a clear vision of your ad campaign and what outcome do you want, your ads campaign can make you lose your money.
It’s up to you how you are clever in making a decision for your Ads campaign. Whether you choose for Google Ads or Facebook Ads.
Which Ads platform did you like the most and why. Mention your thoughts on this post in the comment box below.