Here I am with 21+ SEO statistics with infographics. This SEO statistics will show you all the latest metrics of SEO that you should know in 2020.
How SEO is more effective than other forms of marketing?
Traffic sources, number of clicks, elements required, popular tools, and how to optimize your SEO, all these you will see in this post.
Without making you wait for long.
Let’s get started.
According to the study of billion content on the web. It is found that 51% of traffic comes from organic search and only 5% of traffic received from social media.
And over 40% of revenue gets generated by the businesses via organic search traffic.
That’s why Brightedge says to optimize your content efforts to maximize your organic search returns.
According to a study of Ahrefs, It is found that the average Google top 10 results are 2+ years old.
And those content that is ranked at #1 position of the search engine result page (SERPs) are almost 3 years old.
This study revealed that Google’s top 10 results are being ruled by old pages between 2-3 years.
On the #1 page of Google search result, only the first 5 organic search result receive more than 67.60% of all clicks, and rest result from 6-10 get 3.73% clicks.
Many studies showed that the volume of traffic and customer that you can revive from organic search results can’t be gain through other sources like social, email, and PPC ads.
Organic traffic always leads to higher quality traffic and more leads and sales.
Always try to capture the 1-3 position and featured snippets in the Google search result page to get better conversions and more sales.
To rank your website on the search engine result page, Google needs to crawl your website before they give the position on the search result page.
Google notices all these SEO elements as among many factors while ranking your website.
These are the Google 200 ranking factors for any website.
Page-Level factors are among of all those factors.
According to many studies and research, it can be concluded that page should have a title tag, meta description, heading tag, and keywords in all of them to rank your website better on the search result page.
According to the databox, Google search console is the most popular SEO tools.
More than 75% of people use it to monitor their website links, keywords ranking, CTR, and impression on search engine result pages (SERPs).
Other than Google search console more than 50% of people use Semrush and Ahref tools for competition analysis, keyword research, backlink research, content research, and website monitoring.
With the help of the SEO tool, you can discover all your On-Page SEO and Off-Page SEO issues, optimize your content for better customer retention and organic search traffic.
Sign up for the Afterush tool for Free for a lifetime to monitor your website and repair all your SEO issues.
To better rank, your website and your content on search engine result page (SERP) website optimization is needed to be done.
On-page SEO and Off-page SEO are the key areas where most optimization can be done.
On-page SEO such as title, description, heading, keywords, internal and external links, images, and the content.
And off-page SEO means social signals, mobile responsiveness, user experience, site speed, and domain age.
This SEO statistics shows you what percentage of each element is required for better SEO optimization. 30% of links, 23% of fresh content, and 9% of the title tag are required to be optimized for better SEO.
In one research of Backlinko, Brian Dean and his team analyzed 11.8 million Google search research and they found that word count of the content drops down as the Google position increases.
After the #5 position, content total word count decreases.
The average Google search engine results page word count of the top 10 results was 1890 words.
This simply means that content with more than 2000 words has more chances to rank in search engine result pages (SERP).
As Neil Patel says “Longer posts usually perform better on every level”.
Domain authority is a search engine ranking score that shows the ability to rank any website on the search engine result page (SERP).
This domain score ranges from 1 to 100.
The higher your website domain score, the better your website will rank on the search engine result page.
Below SEO statistics show all website ranking position and their domain rating.
The website with a higher domain rating ranked first than the less domain rating.
In a guide of Ahrefs on On-Page SEO, they say that number of characters in URL can also affect your website ranking on the search engine result page.
They say that there is a correlation between the number of characters in the URL and the ranking of the website.
The URL with less number of character get a higher ranking than the more number charterers in URL.
And if the number of character is too long in the URL, its get truncated by a search engine.
That’s why you should keep your Url short and simple, Ahrefs says.
Every content marketer always says that long content gets more backlinks, more shares, and higher ranking on the search engine result page.
Become more authoritative and earn credibility in your space.
Long-form of content shows that you are an expert on a specific topic or niche.
Long-form content increases the conversion rates and generate more leads and sales.
This SEO statistics shows the list of backlinks a content gets between word count of 2,000-10,000 is higher than the word count of 0-2000.
It’s your wish if you like to create long-form content and get more backlinks or want to create short-form content and struggle to get backlinks, ranking, and organic traffic.
Every website loves to get organic traffic from search engines but in a study of Ahrefs, 90.63% of content gets no traffic from Google.
According to this study, over 4 million pages get some organic traffic with no backlinks.
Data may look good but it is just only 0.1% of that sample.
You can see in the below SEO statistics, pages with organic traffic and zero backlinks and their monthly search traffic.
The pages with zero backlinks ger less search traffic. But pages with backlinks get most of the organic traffic.
Start building backlinks to get more organic search traffic.
Rand Fiskin of sparkToro tries to break down every myth about the search market shares.
He tries to show the myths behind the reality of searches on the internet.
Most of the searches on the internet are ruled by Google.
Google has a monopoly with more than 90% of searches through Google search, Google Images, and YouTube.
YouTube is the 2nd largest search engine on the web but Google Images has more than 4x search volume.
Long term keywords have more chances of attracting more organic search volumes than short terms keywords.
Ahrefs analyzed 1.9 billion keywords and they found that 92.4% of them get 10 searches per month or fewer.
Long term keywords are the keywords with 3-5 words keywords phrase.
As well as long term keywords are easier to rank and more organic traffic.
Keywords with 3 -5 words get more search volume by 29.13%.
But the keywords with 1-2 keyword phrases get 10 searches or fewer.
In below SEO statistics, you see the pie chart of the search volume distribution.
Your SEO issues may be affecting your organic traffic.
Most of the time SEO causes your website for less traffic volume.
SERanking analyzes their 12 months SEO audit report and found that these are a list of issues that cause your ranking and organic traffic.
79.9% of all website SEO issues are caused by missing alt text for images.
70.1% for improper use of heading tags. Less word count on the page.
Use the Afterush SEO audit tool to discover all your website SEO issues and repair them in minutes for free.
And stop losing your organic traffic and increase your website presence on search engines.
Did you know 31% of all smartphone users use voice technology to search once a week?
50% of all searches by 2020 will be done through voice search.
Optimize your content for voice search and become the first on the search engine result page (SERP).
40% of adults use voice search every day.
And 50% of consumers use voice search to research product purchases.
Voice search provides a better search user experience for the people.
That’s why 30% of all searches will be done without a screen by 2020.
It is predicted that voice commerce sales will reach $40 billion by 2020.
Creating and optimizing content for voice search can be beneficial for generating a lot of organic traffic in the coming years.
Organic and paid click-through rate (CTR) on desktop and mobile varies from each other.
Mobile devices get 40.9 % of organic clicks and 2.0% of paid clicks.
And on the other hand desktop devices gets 62.2% of organic clicks and 2.8% of paid clicks.
You can get more organic click by optimizing SEO.
It increases the chances of getting more organic traffic than PPC or paid ads.
Because on both the devices organic CTR is greater than paid CTR.
57.1% on mobile and 35.0% on the desktop get no click.
That’s why optimizing your content for SEO is very much important to get a large amount of search traffic from search engines.
SEO takes a long period to show its result.
Search engines take a good period to discover your website pages and rank them.
Different websites take different periods to get ranked on the search engine result page (SERP).
Low volume keywords rank faster than high or medium volume search keywords.
You can see in the graph, keywords with low search volume get ranked faster between 1-60 days, and the keywords with high or medium search volume ranked between 100-365 days.
Top 10 pages of search engine result pages (SERP) are 2+ years old and #1 position of the result is 3 years old.
Have patience whenever you are using SEO as a marketing strategy for your business.
SEO is the evergreen best inbound marketing strategy you will ever see.
You can get a 10x return from the time invested for SEO than other forms of marketing.
Learn to measure the ROI of SEO
You can see in the graph, time invested in different marketing strategy gives equal sales conversion or a little bit more than time has invested.
But SEO is the only marketing strategy that the rate of return is higher than the time allocated in it.
SEO is for the long term, once you have done correctly you will attract an audience, generate leads, convert sales, and can turn the audience into customers for a long period.
This graph shows the click-through rate for different google search engine result page (SERP) URLs.
The #1 position of the result gets 19.3% of clicks and as the ranking of the position decrease, the clicks also decrease.
But the #10 positioned URL gets more clicks than #9 positioned ranking by 0.1%.
The simple reason why #10 position gets more clicks than #9 position is that users click on #10 position whenever he/she scroll down the result, ends up clicking on the last result in hope of getting what he didn’t get in the previous 9 results.
You can see that the click-through rate on Desktop is different from Mobile.
On mobile #1 position of the result get 27.7% of clicks and #2 position get only 9.2%, dropped by 18%.
On desktop as the ranking of position decreases the clicks on the result also decrease, but on mobile, this doesn’t happen.
You can #3 position get 3.9% of clicks and #4 position clicks increased by 6.7%.
This can be seen that the click-through rate on the desktop is different from mobile.
Mobile has a higher click-through rate as compared to desktop.
Always remember to optimize your content for mobile to get a higher click-through rate.
Many marketers and clients preferred SEO and PPC as their marketing strategy.
In 2019, 60.7% of clients mostly used SEO, and some PPC and 17.8% used a mix of both.
But 15.2% of clients used mostly PPC and some SEO.
And around 6.3% of clients used only organic SEO.
With the graph, it can be concluded that each client in their marketing strategy preferred SEO for marketing their business.
When it comes to search engines.
Google dominates the market shares by 91.89%.
And other shares of search engines are very less in terms of percentage. Bing has 2.79%, Yahoo 1.87%, and Baidu 1.1%.
Google process 70k search queries per second.
And round 93% of all website traffic is received from the Google search engine result page (SERP).
Google is the leader on the internet as a search engine and Bing, Yahoo, and Baidu has the presence as a search engine and maintaining itself on the internet.
As same as On-Page SEO, Off-Page SEO also matters for getting your website ranked on the search engine result page (SERP).
You can see all the Off-Page SEO ranking factors below.
- Domain-Level, Keyword Agnostic Features (DLKAF): quality links, trust, and page rank of the domain.
- Page-Level Link Features (PLLLF): page rank, trust rank, quality of link links, etc.
- Page-Level KW & Content Feature (PLKWCF): content quality and relevance.
- Page-Level, Keyword Agnostic Features (PLKAF): content length, readability, uniqueness, load speed, etc.
- Domain-Level Brand Features (DLBF): offline usage of brand domain, name, mention, etc.
- User, usage, and traffic query data (UU): traffic signal from browser
- Social Metrics (SM): quantity and quality of social shares
- Domain-Level Keyword Usage (DLKU): exact match keyword domain
- Domain-Level, Keyword Agnostic Features (DLKAF): domain name length, HTTP response time, etc.
These are all Off-Page SEO ranking factors you should consider while you are optimizing your website’s On-Page SEO.
Because Google considers both the factor before ranking any website on search engine result page (SERP)
Here we are at the end of this SEO statistics.
As same as Google dominates as a search engine, SEO dominates internet marketing.
How did you feel after seeing all these SEO statistics? I am very curious to know your thoughts.
Which stats shocked you?
Mention your thoughts in the comment section below.