Do you know Top 9 social media platforms for marketing your business in 2020? And how social media marketing can grow your business.?

 

Social media platforms are the most important and highly used strategy by businesses to reach their targeted audiences.

 

With the help of social media platforms, any business can target their audience as much faster as compared to another medium of marketing.

 

 

What is social media advertising?

 

Social media advertising is an advertisement done by people or businesses on social media platforms like Facebook, Twitter, Pinterest and etc.

 

Businesses love to do advertisements on social media platforms because social media use users’ information like interest, location, interaction with the content and so on to show the advertisement of the businesses.

 

Social media advertising can provide “Quick ROI” as compared to another medium of advertising. You can increase your sales, conversion, and engagement with the lowest cost of the budget.

 

In this article, we will learn how to do advertisement on social media platforms and the top 9 social media platforms for marketing your business in 2020

Every platform has its own, audience, features and terms & conditions.

 

For example:

If you want to target a young audience than there is no best platform other than Instagram and SnapChat. These platforms have a huge crowd of young audiences between the age of 18-24.

 

There is a lot of social media platform for showing paid ads but there are few which is worth your time and money.

 

Most famous social network sites worldwide as of July 2019, ranked by number of active users (in millions)

 

number active users on social media platforms

 

These are platforms where the crowd is in millions.

 

But few of them are very much popular for doing paid advertisement and those are:

 

Table of contents

 

Facebook

Youtube

Instagram

Twitter

Linkedin

Pinterest

Snapchat

Tumblr

Reddit

 

These are the most popular social media platforms where businesses to promote their brands, product or services.

Let’s break down each platform and learn how to use it to promote your business.

 

 

Facebook

 

facebook_business

It is the biggest social media platform in the world. Most marketers, businesses, influencers, and the people are on facebook.

 

Facebook is loved by everyone and that is why it is the number 1 social media platform in the world.

 

But what makes Facebook a number one social media platform, its targeted advertising.

With Facebook Ads, you can target that audience who is will and ready to engage and purchase your product or services.

 

facebook_netflix_ads

 

Another reason why Facebook attracts more advertisers to its platform, because of its e-commerce integration.

Facebook makes very easy to purchase a product from your company or website through its platform.

 

Making a purchase with facebook has become very easier as you have to click a button.

This is how the company product looks in a feed of Facebook and a click of a button, user redirects to the company’s website to make a final purchase.

 

facebook_wish_ads

 

This is how Facebook Ads appear. But

 

 

How to advertise on Facebook

 

First, you have to Log In to your Facebook account.

Click on Manage ads dropdown from the right side of your screen, as you can see below.

 

facebook_ads_manager

 

By clicking on Manage Ads, you will be redirected to Facebook Ads Manager from where you can start your Ads campaigns and can manage all your ad campaigns, billings and audience insights.

 

ads_manager_of_Facebook

 

You can not only create new campaigns and manage them with the Ads Manager, but you can also perform many tasks like:

 

facebook_ads_manager_extra_feature

 

Facebook also offers a direct way of promoting your content through the Facebook business page.

 

facebook_page_promote

 

After clicking on the Promote button, a popup will appear which will offer different ways of promoting your business.

 

facebook_promote_click

 

To get started with the Ads campaign, you have to click on Create button from the Ads Manager and just need to follow these steps.

 

 

Choose your objective

 

Facebook offers 11 marketing objectives based on your interest in Ads placement. Here’s how they are listed below with short info.

 

facebook_ads_objective

 

Let’s explore all the marketing objectives and find each business goal to be accomplished.

 

Brand Awareness: Increase awareness of your brand by reaching people who are more likely to be interested in it.

Reach: Show your ad to the maximum number of people.

Traffic: Send more people to a destination on or off Facebook, such as a website, app or Messenger conversation.

Engagement: Get more post engagements, Page likes, event responses or offer claims.

App Install: Get more people to install your app.

Video Views: Get more people to view your video content.

Lead Generation: Drive more sales leads, such as email addresses, from people interested in your brand or business.

Message: Get more people to send messages to your business in Messenger.

Conversions: Drive valuable actions on your website, in your app or in Messenger.

Catalogue Sales: Create ads that automatically show items from your catalogue based on your target audience.

Store Traffic: Drive visits to your physical stores by showing ads to people who are nearby.

 

You can choose any of the above marketing objectives according to your business goal.

 

For example,

I am choosing the “Traffic” as a new marketing campaign.

 

 

Name your campaign

 

After clicking on the “Traffic” as a new marketing objective, the next step is to select a campaign name as well as you can set the budget for your campaign.

 

traffic_facebook_ads

 

After naming your ads campaign, click on the Continue button. It will take you ahead to the next process.

 

 

Complete Ad Set

 

facebook-adsmanager-creation_ads

 

As you can see, in the ads set step you can choose the following options like:

 

 

Choose where Traffic wants:

 

Website: Directly take the audience to your website landing page.

App: Choose the app that you want to advertise. You can advertise any app that you’ve registered on Facebook’s developer site

Messenger: Send people from ads into Messenger conversations with your business. Your ad will be shown to people who are more likely to open Messenger.

Whatsapp: When a person clicks on your ad, a message thread with your business will open in WhatsApp. Your ad will be shown to people who are more likely to open WhatsApp.

 

 

Target  your audience:

You can target your audience from all locations, age groups, gender, and language.

 

Choose Facebook Ads Placement:

Facebook offers different locations to place your ads and those are:

 

Device type: Mobile or Desktop

Platform: Facebook, Instagram, Audience Network and Messenger

Placements: Feeds, Stories, in-stream (for videos), messages, in-article, and apps and sites (external to Facebook).

Specific mobile devices & operating systems: iOS, Android, feature phones, or all devices.

 

 

Set budget and schedule:

 

Define how much you’d like to spend, and when you’d like your ads to appear.

You can choose a daily or lifetime budget, dates to start or end of your campaign, when you will be charged, delivery type and so on in the process of setting your budget.

 

After completing all these steps, click on the Continue button to jump on the next step.

 

 

Set Ads Placement

 

facebook-adsmanager-creation_ads_placement

 

In this step, you have can choose different options for creating your ad.

 

Format:

Choose how you’d like to structure your ad.

 

Carousel: 2 or more scrollable image or video

Single image or video: One image or video, or a slideshow with multiple images

Collection: A group of items that opens into a full-screen mobile experience

 

Languages:

You can add your own translations or automatically translate your ad to reach people in more languages.

 

Tracking:

Last, you can choose different ways of tracking your campaign i.e conversion tracking, Facebook Pixel, App Events, and Offline Events.

 

After completing all three steps, your ads campaign will be successfully started and your target audience will see your Ads in their Home Feed.

 

 

Youtube

 

youtube_business

 

In 2019, YouTube is the second most visited website in the world.

Every day billions of people visit YouTube and enjoy videos.

 

And from a business point of view marketing opportunity lies where people visit the most. And YouTube is the platform where people are for every second.

 

YouTube is loved by the audience, influencers, and marketers.

But before setting up the ad, have a quick view on how the ads appear on YouTube.

 

 

True View Ads

 

YouTube_Video_Ads

 

According to Google, Most viewers i.e 8/10 prefer to watch TrueView Ads.

And most businesses also prefer to promote their brand or product through TrueView Ads.

 

For Viewers, TrueView Ads give the power to control over the ads. If they don’t want to see the advertisement, they can easily skip.

 

On the other side advertisers only pay for TrueView ads when users watch ads for at least 30 seconds, click on a call-to-action button or watch the entire ads.

 

Maximum TrueView ads video can be 6 minutes long and the minimum can be of 12 seconds.

That’s the reason why TrueView ads are so liked and appreciated by viewers and advertisers.

 

 

TrueView Discovery Ads

 

YouTube_Search_Ads

 

As you can see, TrueView Discovery ads popup within the YouTube search results.

It an image thumbnail appear on the top of all search results.

 

 

Sponsored Card Ads

 

YouTube_Shopping_Ads

 

YouTube sponsored ads, appear below the video or within the video as small call-to-action (CTA) popups.

 

A small ‘i‘ symbol pops up in the upper right side of the video corner is the sponsored ads, when the user clicks on it, the card expands with ads.

 

As you can see, YouTube sponsored cards showcasing t-shirts below the video. You can also create a Shopping card by creating a shopping campaign with Google.

 

 

Overlayed Ads

 

YouTube_Video_Banner_Ads

 

Overlay Ads are the banner ads that appear on the bottom of the videos.

You can see, how banner ads are displayed in the video.

 

 

Display Ads

 

YouTube_SideBar_Ads

 

Display ads appear in the right sidebar of the video and above the suggested video list.

These ads can be displayed in different sized i.e Image Thumbnail or in Leader Board format.

 

Till now you have seen how YouTube ads appear on the platform. Now let’s find out how to advertise on this platform.

 

You can click on the advertising option from the left side of the platform.

 

YouTube_Ads_Link

 

It will redirect to the YouTube Ads page, where you can learn how to set up your ads.

 

YouTube_Ads_Page

 

After clicking on “GET STARTED”, you will be redirected to Google Ads New Campaign page.

Where you have to create your new video ads campaign with Google Ads.

 

google-aw-campaigns-new-video

 

This is how Google Ads New Campaign page looks like:

It has many sections or steps which you have to complete to start your YouTube Video Ads Campaign.

 

Follow these steps to start your new campaign.

 

Campaign type and name

 

Here is the starting point of your campaign, choose a suitable name for your campaign and select type of campaign which you want to start i.e video, shopping, search or display ads.

 

ads_google_type

 

 

Budget & Dates

 

The next step is to set your budget, decide your daily spending on your ads campaign.

Choose your start and end date of your campaign. if you wish.

 

 

Networks

This section or option gives you the chance to select where your ads should appear.

 

YouTube Search Result: appear next to the search results.

YouTube Video: appear on YouTube videos, channel pages, and the YouTube homepage.

Video partners on the display network: appear Google’s other advertising avenues.

 

 

Languages & Location

Don’t forget to select the language and location, you want your ads to appear in.

 

Demographics

Choose your demographical target based on gender, age, parental status, and household income.

 

Audience

Target your perfect audience based on:

 

Keywords: choose terms related to your products or services to target relevant content.

Topic: choose topics to show ads on content about a specific subject.

Placements: choose a place where your ads should appear i.e. popular content, website, apps, and app categories.

 

 

Create Your Video Ad

 

The next and last thing is to use a search bar to find your marketing video or paste the URL from youtube.

Till yet, if you have not uploaded or hosted your video on youtube, then go to YouTube to upload your video.

 

After completing all the steps, you are now ready to click on the Continue button.

Congratulation! you have successfully created your YouTube video ad campaign.

 

 

Instagram

 

instagram_business

 

Do you know more than one billion people use Instagram in their day to day life every month and engagement level is higher than Facebook and Twitter?

 

That’s the reason why Instagram enters the game of advertising as an advertising platform.

Instagram helps advertisers to market their products and services with hyper-target ads for their products.

 

 

These are the types of Instagram ads

 

Stories Ads

instagram_stories_ads

 

Instagram stories are the full-screen ads with appearing in user’s stories.

More than 500 million people every day uses the stories. 1/3 of the most viewed Instagram stories are from businesses.

 

Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)

 

instagram_stories_users

With Story Ads, you can add a Call-to-Action button on your ads like Download Now, Show Now, Contact Us, Book Now

 

And you can create your ads the same as normal Instagram stories and promote your brands without disturbing the people with annoying ads.

 

Facebook helps to create and design your story ads by providing step by step processes and specifications.

 

 

Photo Ads

instagram_photo_ads

 

 

Photo Ads help to showcase your product or services through clean, simple and beautiful creative photos.

And these photos can be in a square or landscape format.

 

As you become successful in creating the most beautiful and attractive visual content, then you can hit the maximum number of likes, comments, and shares for your content.

 

Through Photo Ads you can add Call-to-Action buttons above the canvas, these buttons can be Show Now, Contact Us, Learn More, Download, Apply Now.

 

These ads are shown to users on the basis of their profile and interest.

 

 

Video Ads

 

instagram_video_ads

 

The Instagram social media platform is famous for its videos and photos. People just love to scroll down for the most creative and attractive photos and love to watch videos.

 

Video content is more engaging and people take more action after watching it.

With Instagram, you can share 60 seconds of long videos in landscape and square format.

 

You can also add a call-to-action button on your ads like Apply Now, Book Now, Contact Us, Call Now, and Download NOw

 

 

Carousel Ads

instagram_carousel_ads

 

Carousel ads let users swipe through a series of images or videos, i.e like a carousel with Call-to-Action button to take users some actions.

 

These actions take users directly to the advertiser’s website.

This ad type is best for:

 

Highlighting multiple products

Sharing multiple stories in one post

In a single post, you can use 10 images or videos

 

 

Collection Ads

instagram_collection_ads

 

Instagram launched Carousel ads in the year 2018.

As it brings another layer of depth to the campaign where the users can swipe video and photos in single ads or a post.

 

Through collections ads, users can take action according to the ads like purchase, learn more and etc.

 

 

Ads in explorer

instagram_ads_in_explorer

 

Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.

 

These are all types of Instagram ads that help you to promote your brands.

But how to place an ad?

 

There are two ways through which you can create your ads.

 

With Facebook Ads Manager

With Instagram

 

Let’s first create your ads with Facebook Ads Manager.

 

The process of creating ads with Facebook is the same for creating ads for Instagram.

You can see how your ads will look on Instagram with text and links panel.

 

facebook_ads_manager_instagram_look

 

This is how ads will appear on Instagram.

You can also create your ads directly with Instagram by clicking on the Promote button.

 

promote_content_on_instagram

 

Once you click on the promote button you will be redirected to Facebook Ads Manager where you can set up your ad.

Set your goals, whether you want more traffic on your website or want to maximize the number of users see your post.

 

Choose Call-to-Action buttons like Show Now, Download Now, Contact us or etc. which will appear below the photo or videos.

After completing everything in the process of the creation of the ad. Hit the create promotion button in the last.

 

Hurry! that’s it. your Instagram ad is successfully created.

 

 

Twitter

 

twitter_business

 

Do you have a twitter account?

 

No, Then make one because in 2019 twitter has more than 269 million users worldwide and the number is increasing day by day.

It is assumed that by 2020, there will be more than 275 million users on twitter.

 

Number of Twitter users worldwide from 2014 to 2020 (in millions)

 

twitter_users_worldwide

source: Statista

Most people are joining Twitter every day to promote their business.

But how to promote your business on it. Twitter help your business by:

 

Creating awareness: promote your tweets and maximize your reach.

Increase tweet engagements: Promote your tweets and get more retweets, likes, and replies.

Add more Followers: Promote your account and grow your twitter following.

Get website clicks: Promote your website and get more traffic

Find more app installs: Promote your mobile app and get more downloads.

 

Through these ways, you can promote your businesses. But how to get started, follow these steps to create your first Twitter ads campaign.

 

Fist Log In into your Twitter account.

Once you successfully logged in, your Twitter home page is front of you, from the left sidebar, click on More option.

 

twitter_ads_button

 

Once you click on More option, you will see Twitter Ads in the popup appear top of the button.

Click on Twitter Ads, it will redirect to Twitter ads manager.

 

twitter_objective

 

You will be redirected to this page which you can see above.

Here you can select the object for your Ads campaign. What do you want to accomplish from your ads campaign?

 

For taking the Ads campaign process ahead, I am selecting Tweet engagements as new ads campaign objective.

 

ads-twitter-campaign

 

Now it’s time to set up your new ads campaign.

Name your new ads campaign and decide your daily and total budget for your ad campaign.

 

If you wish to start your ad campaign at different times and dates from the day then don’t forget to change the date and time from the start and End option.

 

After completing all fields, click on the Next button. It will redirect you to the next step.

 

 

twitter-new-ad-group

In this step, you’ll have to name an ad group and set ad group start and end times if you wish.

Select the bid type and bid amount you’d like to use for your campaign.

 

There are two types of bids:

Automatic bid: This bid will auto-optimize to get the best results at the lowest price (within your budget).

Maximum bid: This bid will allow greater control over how much you pay per billable action.

 

Click the Next button, if you’ve completed all your fields.

 

twitter-targeting-ad

 

After jumping to the next step, select the audience you’d like to serve the ads.

You can target your audience by their ages, gender, locations, language, and technology.

 

With the help of audience features, you can hyper-target your audience by Keywords, events, behaviors, interests, follower look-alikes, movies, and TV shows.

 

Once you have completely customized your audience target, click the Next button for the next step.

 

twitter-creative-ad

 

Now, it’s time to select your tweet which you want to promote and have a preview of how it will look on different platforms by clicking on Preview button.

 

If you have done everything, click on the Next button to reach the final step.

 

twitter-launch-campaign

 

Review your complete campaign and if everything is right and according to your wish then click on a Launch campaign button.

Now your new ads campaign is ready to promote your business.

 

 

Linkedin

 

linkedin_business

 

Why Linkedin? And how it can help in the growth of your business.

Do you know Linkedin is the professional social networking platform founded on December 28, 2002?

 

It has been around us before Facebook, Twitter, and Instagram has been launched. Linkedin is really old as compared to other social media platforms.

 

According to DemandWave 2017 state of B2B Digital Marketing Report, LinkedIn Audience 360 study, Linkedin has 630 million professionals on Linkedin, 4 of 5 members drive business decisions, and it is the number 1 platform for lead generation.

 

 

 

There are different types of ads that are offered by Linkedin to the promotion of your business.

 

Sponsored Content

 

sponsored-content-carousel-native-ads.png.original

 

The sponsored content ads come in different formats.

 

Single Image Ads: Drive traffic to your website with the help of images

Video Ads: Build brand awareness by promoting your brand with video in the feed

Carousel Ads: Engage professional through an interactive ads experience

 

Want to know more about Sponsored Content Ads?

 

 

Sponsored InMail

 

Want to send messages to the people who are most important for your business.

Here, the Sponsored InMail comes into the play.

 

Send a personalized message to your most important person for your business.

Watch how Sponsored InMail works in the video below.

 

 

Learn more about Sponsored InMail.

 

 

Text Ads

 

Want to get more customers for your business within your budget?

Text Ads is the best Ad Campaign with if offered by Linkedin to drive more customers for your business.

 

linkedin-text-ads

 

Set your own budget and control your Text Ads with costs with pay per click ( PPC ) and pay per impression ( PPM ).

Find what more you can do with Text Ads on Linkedin.

 

 

Dynamic Ads

 

An ad which is automatically personalized for user based on your their activity is dynamically generated by Linkedin.

This ad is called dynamic ads.

 

 

These are the things that you can do with dynamic ads.

 

Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like a photo, company name, job title, and more.

 

Launch campaigns quickly using automatically and individually populated Dynamic Ads throughout the LinkedIn desktop.

 

Tailor your ads to build brand awareness, drive traffic, and convert prospects, and measure and optimize your results directly in Campaign Manager.

 

These are the list of few things which you can do with dynamic ads. Find more about dynamic ads on Linkedin.

 

 

Video Ads

 

Engage business decision-makers with video ads in the LinkedIn feed on desktop and mobile.

Instantly collect complete,  accurate leads with pre-filled forms, or convert prospects on your website.

 

 

Understand how your videos are performing and the kinds of professionals acting on your video content.

There is much more to know about video ads. Find on Linkedin.

 

Carousel Ads

 

With Carousel Ads, you can tell your story with the help of photos and inspires professional to take action.

As these photos slide or swipeable one by one in a single post.

 

 

Feature a swipeable series of cards in a single ad to tell a deeper story, showcase multiple offerings, or provide insights for your audience.

 

Draw in the decision-makers that matter most to your business with eye-catching visuals that invite interaction on desktop and mobile.

 

Find more about Carousel Ads.

 

These are the types of ads you can use to promote your business on Linkedin.

Here is the step by step process to successfully create your first LinkedIn Ad Campaign.

 

The first step, Log In to your Linkedin account. Once you log in, from header click on Work from the options.

A right sidebar will appear in front of you.

 

linkedin-advertise

 

Click on the Advertise button from visit more LinkedIn Products box, it will redirect to LinkedIn Campaign Manager.

 

Once you reach to LinkedIn Campaign Manager, Complete all the steps to create your first LinkedIn ads campaign.

Step 1: Setup up Campaign

 

linkedin-ads-campaign

 

Objective selection: Select the objective that best fits your goal. The objective of your goal could be Brand Awareness, Websites Visit, Engagement, Video Views, Lead Generation, Website Conversions, Job Applicants.

 

Audience: Select your targeted audience to whom your ads should appear based on location, company, demographics, education, job experience, and interest.

 

Ad Format: Choose your ad format for your ad i.e single image ad, carousel image ad, video ad, text ad, spotlight ad, follower ad.

 

Placement: Decide your ad should appear and where it should not. Select categories of mobile apps and sites where you do not want your ads to appear. Add a blocklist to your campaign to avoid serving ads on apps and sites.

 

Budget & Schedule: Set a budget to control your ads campaign. Set daily budget, total budget or both at the same time. Schedule your campaign with start date and end date.

 

Conversion Tracking: Measure the actions members take on your website after clicking or viewing your LinkedIn ad.

 

After completing your all fields, click on the Next button to jump on Step 2.

 

linkedin-setup-ads

 

In step 2, you need to set up your ads.

Create a new ad by clicking on Create new Ad button.

 

linkedin-create-new-ads

 

Add a name to this ad, introductory text, destination URL and fill all fields of article share.

Once you have done, click on the Create button.

 

linkedin-browse-ads

 

You can also select content to promote from Browse’s existing content.

If you are ready with your ads, then it’s time to Review & Launch your campaign by clicking on the Launch Campaign button.

 

linkedin-launch-campaign

 

Congratulation! your LinkedIn Ad Campaign is ready to appear in front of your targeted audience.

 

 

Pinterest

 

pinterest_business

 

Do you know how Pinterest is different from other social media platforms?

According to Pinterest, they have have 300 million people on their platform who use Pinterest every month, more than 50% audience are international, 85% are on mobile and 200 billion pins are saved till now.

 

Pinterest comes under the top 5 social media platforms in 2019.

 

With Pinterest, people find new ideas, learn more about the brands and products. According to research, 59% of people find or discover brands and products.

 

Here is how Pinterest helps your business drive more traffic to your websites than other social media like Facebook, Twitter, and SnapChat.

 

Pinterest-Path-to-Purchase

 

These are the types of ads through which you can start promoting your business on Pinterest.

 

 

Promoted Pins

 

promoted-pins

 

This is our basic ad format with a single featured image. Anyone with a business account and an active billing profile can use Promoted Pins for a variety of marketing goals.

 

 

Promoted Video Pins

 

 

Capture people’s attention and tell a strong story with our visually engaging video format. You can choose from different lengths and video formats.

 

 

Promoted Carousels

 

 

Promoted Carousels contain multiple images for Pinners to swipe through. Use up to five images to tell a deeper story for your product or brand.

 

Promoted App Pins

 

promoted-app-pins

 

Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app without having to leave Pinterest.

 

These are the types of Ads or Format which can be used to promote your business.

Let’s know how you can create your Ad Campaign on Pinterest.

 

First Log In to your Pinterest Account. Once you successfully logged in, at the bottom of the page you will see the help button with a question mark, click on it.

 

pinterest-homefeed

 

A popup will appear on the side, click on Businesses option which will redirect you to a Pinterest business page.

From the Header of the page, click on the create ad button.

You will be redirected to Pinterest Ads Dashboard from where you can manage all your ads.

 

pinterest-ads-dashboard

Here is how Pinterest Ads Dashboard seems to look like.

To create your Ads, click on Create Ad or Promote a Pin from the bottom of the page. Once you click, the Pinterest Ad Campaign page will appear.

 

pinterest-ads-objective

 

The process of Ads campaign begins with selecting the objective of the campaign i.e Brand Awareness, Traffic, Conversions, Video View and App Install.

Give the name of your ad campaign and click continue button to jump on the next step.

 

pinterest-group

 

You have reached the final step before you can launch your ad campaign.

This step begins with creating a new ad group name.

 

Target your desired audience based on an interesting topic, keywords, locations, gender, ages, languages, and devices.

 

Decide the placement of your ad, budget & schedule date if you wish too.

In last, before clicking on the Launch button, select the pin for your ad campaign.

 

After completing all fields, click on the Launch button and your ad campaign ads get started to appear in front of your audience.

 

Congratulation! you have created your Pinterest Ad Campaign.

 

 

Snapchat

 

snapchat_business

 

Do you know SnapChat is very much popular among the youngster?

SnapChat gives youngsters what they want, a simple way of sharing everyday moments with their friends.

 

There is other social media platforms like Facebook, Twitter, and Instagram, where you can promote your business but why SnapChat?

 

It totally depends on you, which type and age of audience do you want to target.

 

These are the types of ads that you can place on SnapChat are these.

 

 

Snap Ads

 

 

Drive users to your website, app, video or app store page while the user swipes the stories. This ad jump between the stories when the user swipes one by one.

 

Collection Ads

 

 

Showcase a series of products to your audience and make a shop and buy your products with the Call-to-Action button.

 

Story Ads

 

 

Draw the attention of your audience into a series of Snaps with a sponsored Discover tile that lives alongside popular content tailored to their preferences.

 

Ar Lenses

 

 

Create memorable, interactive moments with augmented reality experiences that your audience can play with and send to friends.

 

Filters

 

 

Take part in your audience conversations with creative overlays they can add to photo and video messages.

 

Commercials

 

 

Drive awareness among your audience with a six-second, non-skippable video within our high-quality premium content.

 

These are all the SnapChat ads that you can use to promote your business. But how to get started with your

First Log In to your SnapChat account, before jumping to the SnapChat Ad Manager.

 

snapchat_login

 

Once you login to your account, the SnapChat dashboard will appear in front of your screen.

Click on the ADS MANAGER button, you will be redirected to SnapChat Ads Manager.

 

snapchat-ads-dashboard

 

As the dashboard appears, you can find three options that allow you to choose goals for your advertising i.e Website Visits, App installs, App Visits.

At the top left corner of the dashboard, you can see create ad dropdown which popup many options like:

 

snapchat-corner-dropdown

 

To successfully create an ad campaign on SnapChat, you have to first complete these three steps.

 

Choose the objective

The purpose of choosing the objective or goal is to decide what outcome do you want from this ad campaign.

You want to get traffic on the website or app, make people install your app from the play store.

 

snapchat-website-visits

 

Select one of the objectives and place the URL for the ad link. And in the last click on the Next button to jump on the next step.

 

 

Design your ad

In this step, you have to design your ad.

 

Fill all the fields like Name of Business, Headline, Call-to-Action and choose the template for your ad.

 

design-snapchat-ad

 

Finally, add an image for the ad and click on the Next button.

 

 

Publish your ad

 

This the last step, target your audience.

Target your audience based on genders, ages, locations, interests, and devices.

 

snapchat-publish-ad

 

Choose the Budget and Duration of your ad campaign and fill the fields of Business Address.

Once everything is done, click on the Publish button to activate this ad campaign.

 

Congratulation! Your business is ready to get attention from SnapChatters.

 

 

Tumblr

 

tumblr_business

Tumblr is the microblogging platform.

 

Blogs hosted by Tumblr is more than 400 million blogs and have 400 million monthly visitors by august 2019.

Tumblr is another best platform where people can share textual, creative visual and videos.

 

Types of ads that you can use on Tumblr to promote your business.

 

 

Sponsored Posts

 

These ads are like regular Tumblr posts, which users can like, reblog and follow. This can be targetable by gender, location, and interest.

 

 

 

Sponsored Video Posts

 

These ads are very much similar to Sponsored Post Ads, but as videos that autoplay and loop. Targetable like Sponsored Post Ads with additional analytics on views, looping, and engagement.

 

The video player props out so people keep watching while they scroll.

 

 

Sponsored Day

 

This option gives advertisers or you the power to monopolize the top of the user’s dashboard with your selected Ads Post for 24 hours.

Ads are placed above the first post of the Tumblr dashboard. you can use your posts, reblog posts you like, or do a mix of both.

 

tumblrSpondoredDay

 

These are the ads format or types you can place an ad on Tumblr, but how to get started with the Tumblr ad campaign.

Go to the Tumblr Business page and click on Contact a brand strategist button to discuss the ad campaign with Tumblr strategist and successfully promote your business.

 

 

Reddit

 

reddit_business

 

Reddit is the platform of user-generated content that is upvoted or downvoted by the users.

People who submit their content to this platform get upvoted or downvoted.

 

Targeting your audience is very easy to do on Reddit, with a specific subreddit you can reach to your niche audience.

 

As Reddit is the homepage of the internet, if you manage to get in the front page of Reddit, you get millions of eyeballs on your brand or products.

 

You can promote your business with Reddit promoted posts.

Run your ads across Reddit and in the official Reddit app.

 

reddit-promoted-post

 

 

Target your audience: Reach your passionate audience and diverse communities organized around thousands of different topics

Tell your stories: Achieve your ads campaign objective, whether it’s starting a conversation or selling products.

 

Here it quick steps, to get started with Reddit’s ad campaign to promote your business.

Visit to the advertising page of Reddit, click on the CREATE AN AD button from the header.

 

You will be redirected to the Reddit Ad Dashboard, from where you can manage your all ads campaign.

 

reddit-ads-dashboard

 

For creating a new ad campaign, click on the CREATE CAMPAIGN button from the top left corner of the page.

Once you click, you will be redirected to the campaign creation page.

 

reddit-create-campaign

 

As you landed on the campaign creation page, give a name to your campaign.

Choose the objective of your campaign.

 

Objective defines the purpose or the goal of creating your campaign. Whether you want to increase your brand awareness or views on vides,  drive more traffic to your website or app.

 

Choose one of the above objectives and click on the CONTINUE button to move on to the next step.

 

reddit-ads-group

 

The next step is the Ad Group.

 

Give a name to your ad group, target your audience to whom do you want to show your ads based on location, interests, communities, and device types.

 

Set your budget, bid and schedule your campaign to start and end.

After completing all the fields, click on the CONTINUE button to reach the next step.

 

reddit-create-ads

 

This is the step where you have to create your ads that appear in front of the Reddit users.

Give a unique name to identify this ad.

 

Select post type, whether do you want Link Post, Text Post or Video Post.

Give a title to your post, add a link, thumbnail image and Call-to-Action button.

 

After filling all the fields, have a preview of your ad in Desktop or Mobile mode. And once everything is done, click on the REVIEW button.

 

reddit-review-ads

 

Before you click on the SUBMIT button, review every information you entered for creating an ad campaign.

Once you reChecked everything clicks on the SUBMIT button.

 

Congratulations! you have successfully submitted an ad campaign request to Reddit. After your ad campaign approved, it will start getting appear in front of Reddit users.

 

 

Conclusion

 

These are all the social media platforms where you can promote your businesses.

 

All of them are best in themselves. It’s your choice whom you choose to promote your business whether it is Facebook, Twitter, Pinterest, Instagram or any others.

 

Before placing an Ad campaign to any platform always be sure about your about objective and your target audience, otherwise, you can lose your money.

 

Which platform is do you like the most, mention down your favorite in the comment section below and why it is so?