Do you know email marketing is the evergreen marketing strategy among the marketers and still works like a ninja technique in 2020?


Do you have any idea why it is so? Have you ever feel the real power email marketing.

In this article, you are going to see why email marketing strategy still works effectively in 2020.


Why businesses generate more revenue and sales from email marketing. Why it is building the future of digital marketing?


What’s the reason behind the love of email marketing for so many years.

Without wasting your time.


Let’s quickly jump into the world of email marketing and investigate every detail of email marketing and see why it still works like a charm in 2020.



What is Email Marketing?


What is email?

I think you already know the answer. isn’t it?


But what is email marketing? How do marketers use email for marketing there businesses?

Email marketing means reaching your customer or prospects through an email.


Email marketing means reaching your prospects through an email.


By sending newsletters, promotional campaigns, and event announcements. These are the few ways through which email marketers reach their customers.


This is what email marketing is.

Not very hard to understand. isn’t it? what do you say?


How email marketing start


But the reason why you have clicked on this post.

Because you want to know why email marketing strategy still works effectively in 2020. As it was working in the last few years.


This is the main reason why you have started reading this article.


Now you know what is email marketing and how marketers use it for their campaign.

But how email marketing is effective than other forms of marketing?


Over 3.9 billion users are all over the world and over 293 billion emails reach every day to the usersClick To Tweet


Do you know over 3.9 billion users are all over the world and over 293 billion emails reach every day to the users?


email users in 2019


These numbers look so huge. isn’t it?

We can’t imagine the power of email marketing in the world of digital marketing.


According to the statistics, the number is going to reach over 4.3 billion by 2022.



Number of active Gmail users worldwide from January 2012 to October 2018 (in millions)


Email by 2022

Source: Statista


I think I should not bore you with all these facts and figures.


The reasons why email marketing strategy still works effectively in 2020 are.

Let’s break down into the pieces.



Shall we begin our journey? Here we go…



Why Email Marketing?


Why any business or a marketer should choose an email marketing strategy against other forms of marketing like social media marketing, SEO, and PPC.

Here’s the answer.



Make people feel special


I think this would be the main reason why people love emails.

Every person whether it’s you or me likes to feel special.


Everyone wants to get treated well and wants to know that he/she is being taken care of or not.

That’s how the consumers or your prospects think.


Email Marketing triggers emotions via email.


Email Marketing triggers emotions via emailClick To Tweet


When a person receives an email, he/she opens it as a curiosity, they feel happy to find something new.

You tell me why do you open any email? due to curiosity. isn’t it?


Emails are very personalized that makes people feel very special. It triggers a thought that the front person or a company is taking care of him/her.

People get connected via email by emotionally and mentally.



Make people loyal


The next reason why an email marketing strategy is so effective and works so well because once you get the email address of your prospect, audience, or customer, you open the door of opportunities.


Email is the key to opening the communication between you and your prospect.


You can directly interact with your prospect or audience without any barriers.

Now you can tell your story, connect with your customers. That what you can’t do by showing ads about products or services to them.


Your audience, customer, or prospect will remain loyal towards you and your company in the long run.

Always remember that every action that people take because of their emotions and try to justify it with logic.



Target audience


Do you know why email marketing is the best strategy to target your audience?

If you are doing email marketing then you may already know what kind of people you are engaging with and whats their interests.


But this does not happen with the ads, you can’t hyper-target your prospect or audience what you can do with email marketing.

You can highly personalize your campaign according to the action, behavior, and interest of your audience.


As compared to SEO and social media platform, Email Marketing directly connects people with you via email.



High ROI


Did you know the average email subscriber is worth $37.66 ( DMA )?


The average email subscriber is worth $37.66Click To Tweet


An average open rate is 20.81% ( MailChimp ).


An average open rate is 20.81%Click To Tweet


Marketers get very high ROI, more than 86% as compared to other forms of marketing.

That’s the reason why every marketer says that email marketing is the best for getting more leads, generate more sales and revenue.


Return On Investment (ROI)


Email marketing can generate over 58% of company revenue and can increase profits by up to 18%. ( Hubspot ).


Email marketing can generate over 58% of company revenue and can increase profits by up to 18%Click To Tweet


The most interesting thing about email is that people want to get personalized marketing messages via emails, don’t want to see ads on the social media platform.



Benefits of Email Marketing



Brand exposure


Emails are the best way to showcase your products and services, tell your stories, and get feedback directly from the customers.

In today’s busy world no one is ready to listen about your product or services at first glance and don’t have time to check out your product.


But once you target your audience with email marketing, your chances of getting success increase by more than 50%. As once in a while after a few emails, you can set customer minds about your brand.


This gives the next level of recognition to our product and services and makes people ready to purchase your products.





What do I mean by cost-effective?


As compared to other forms of marketing like social media marketing, content marketing, and by placing ads through ads network.

Email Marketing is so much cheaper as compared to other forms of marketing.


You don’t have to invest too much amount of money in email marketing. The sending of emails is free of cost.

It also gives a very high ROI compared to other forms of marketing.





This is the best part of the email marketing, you can track every people’s action on your email through the metrics.

You can easily know whether your customer or prospect has received, clicked, or opened your email or not, etc.


You can completely track your email marketing campaign and understand how it is performing.

What’s the click rate, bounce rate, conversion rate and unsubscribe rate.



Email Marketing vs Social Media Marketing


Do you don’t want to know whether email marketing is best or social media marketing?

Which one is the more effective for generating more leads, sales, and revenue for your business?


If yes, then I will not tell you through the words rather than I like to show you through infographics.


Comparision between Email Marketing Vs Social Media Marketing


How to build an email list


Email list building is one of the top strategies in email marketing.

Do you know how you can build a great list of the email addresses of your audience?


If you are failing to get an email address from your audience, then you are failing to attract them for the next time towards your product or services.

You can’t reach them any more in the future.


If you don’t want to lose your audience than you should use these strategies to get their email address at any cost.

These are the few strategies that you can use on your website.



Use popups




Have you seen popups on any websites?

How many times you have entered your email address in that.


Quite a time. Isn’t?


Do you like popups or not mention in the comment box below.

Many people think popups are annoying but according to SUMO research they found that :




They have collected 23,645,948 email addresses with list-builder popups in less than two years. And performs over 30% better.

After analyzing data from 2 billion popups they found that


  • Top 10% highest-performing pop-ups averaged a 9.28% conversion rate
  • The average conversion rate for all pop-ups is 3.09%.


The average conversion rate for all pop-ups is 3.09%.Click To Tweet


But there are different types of popups, some are annoying and some may effectively work.

How you will know what kind of popup you should use on your website.




Here explains what kind of popups works and how they affect your conversion rates.



Use survey tools


Surveys are the most creative strategy to build an email list.

These tools help to ask questions to your audience and make them feel that they are connecting to you.


This kind of survey makes people feel invested in your content and most people like to participate in the surveys.




You can use survey tools for different purpose like :


  • Get product feedback
  • Conduct market research
  • Get customer service feedback
  • Make people sign up


That’s the reason why survey tools can be the other best strategy to build an email list.



Optimize pages


Optimize every page to generate a signup lead if possible.

You should use one sign up form on the home page and about page of your website.


airbnb landing page


Try to build at least one squeeze Page ( i.e page designed to get an email address from the visitors. Highly focused on one action ).


Create more landing pages for your website.

But why?


salesforce landing page


Every single and highly personalized landing page allows you to appeal to wider demographics audience.

Every person who clicks on your website through search results needs something different.


And these multiple landing pages can fulfill each person’s concerns, the more sign-ups you’ll gain.



Email Marketing Strategies


Till now you have seen how email marketing has effectively used by brands.

But every single day things get changed.


Not everything remains the same. isn’t it?

And marketing methods and techniques also change every day too.


You need to make some plans and use some techniques to make your campaign successful. These are a few strategies that will help your email marketing campaign.



Try to use plain text


Always you should try to use the plain text for an email sent to your prospects or customers.




Why not a fancy email?


The reason behind this logic is just simply because it makes people feel personal.

People like simplicity and feel connected as emails came from their friends, family, or co-workers.


Those type of emails is appreciated and liked to be read.




But if emails are fancy with a lot of images and videos, it feels like brand promotions, advertisements, or spam for them.


Most of the time people ignore these types of emails.

Always try to keep your email personal as you are sending to your friends.



Mobile optimized


Today most people like to check out their emails on their smartphones.

According to Litmus: 67% of people open their emails from their smartphones.


67% of people open their emails from their smartphones.Click To Tweet




And these trends are increasing day by day.

You can’t take a risk of not optimizing your email for mobile devices.


You will not like that people should pinch-zoom your mail or find it hard to fill the forms.




Always try to use big fonts almost ( more than 15px ) for your email and keep spaces and line heights between the letters.

Make forms concise and easy to fill with basic inputs.



One Call To Action ( CTA)


You don’t want to make your prospect confuse. isn’t it?

Your email should have one CTA.


As your prospect can get the message clearly and know what action to take.

If prospects get confused after reading the email then he/she may not take any action.




According to Wordstream

An Emails with a Single Call-to-Action ( CTA ) Increased Clicks rate by 371% and Sales rate by 1617%.


An Emails with a Single Call-to-Action ( CTA ) Increased Clicks rate by 371% and Sales rate by 1617%Click To Tweet


Single or One CTA is more valuable than using thousands of calls to action.

More CTA more confusion, One CTA make customers take an action.



Eye-catching subject line


According to Hubspot :

47% of marketers say that they test different subject lines to optimize their emails’ performance.


And is very important to have compelling subject lines to make people click on mails.




If you want that people should open your emails, read them and take action.

Then your subject line should be interesting, unique, and eye-catching to encourage people to open your email.





In the end, I am sure that you have been clear why email marketing strategy still works effectively in 2020.

Why it is the best form of marketing than others.


What mistake you should stop repeating and what you should keep in your mind before you send an email to your prospects.


Did you felt that email marketing is more effective & cost-efficient than other forms of marketing?

Express your point of view in the comment box below.