Everyone wants to rank their website in search results. But ranking on top results requires search engine optimization ( SEO ). To achieve SEO you will need an SEO audit. But why an SEO audit is important for your website.
In this post, we are going to learn why an SEO and SEO audit is important for your website.
Why you should perform an SEO audit at least every six months or year to always remain in touch with the latest updates and to discover major issues on the website.
But before moving forward let’s first know what is SEO means?
What is SEO?
Search Engine Optimization ( SEO ) is very simple to understand, it is the process of getting traffic for free from search results through search engines like Google, Yahoo, Bing and so on.
That is what meant by Search Engine Marketing ( SEO ).
There is nothing like rocket science.
What is an SEO audit?
In simple words, SEO audit is the process of finding SEO issues on your website which can affect your website ranking.
An SEO audit can help you to identify critical issues and solve them within a minute so that nothing can hold your website from getting more organic search traffic.
An SEO audit can reveal many issues of your website like:
These are the issues that can be fixed immediately with the help of an SEO audit tool.
Now you know what is SEO and SEO audit is. And what SEO audit tool does.
But what to do after knowing these issues and why is it necessary to solve or fix?
When your business is online then you will understand how much traffic is important for any website. isn’t?
As much as your site gets traffic that much you will generate leads, increase sales and revenue.
And there are different types of traffic which your website receives and these are:
These are the traffic sources through which visitors visit your website.
Let’s breakdown each source of traffic with more details.
Direct traffic source
Direct source of traffic means when people or visitors visit your website directly through your website URL link e.g “https://afterush.com” is known as a direct source of traffic.
In the direct source of traffic, you will never know how the visitor comes to know about your website.
Users or visitors can come to know about your website from other people, blog post, social media or any other places which is not defined and which is unknown to you.
For getting direct traffic users to need to type your website URL in the search box to reach your website.
Do you know that direct traffic can grow your business 10x faster than other sources of traffic like organic, referrals or any other source of traffic?
As all sources of traffic are dependent on something like organic or free traffic depends on search engines, paid traffic is dependent on ads, referral traffic is dependent on referrals.
But there is only one traffic i.e direct traffic which is not dependent on any sources. You can take an example of Google, YouTube, Facebook, Amazon and so on.
These brands do not depend on other sources of traffic as they most receive direct traffic. People type their website addresses in search bars.
But the question is how this website is getting direct traffic. What is special in them so that you can also do for your business and can get a lot of direct traffic.
There are many ways through which you can receive direct traffic and few of them are listed below.
To get attention from people you should have some high-quality content, product, value or brand. Because there are many products exactly similar to you but people will always come to you because you are proving something different what others are not doing. You have to build a brand for your product or services.
Once you create a brand and people start knowing your product. Then those customers are the returning customers or loyal who will stick to your product or services until they are happy and satisfied. These are the people who bring direct traffic to your website.
Referred by another person
These are those people who listen about your product or services and the experiences from other persons ie. with friends, colleagues, co-workers, and family. and visit your website.
These are the few ways through which you can direct traffic.
Organic search traffic
This source of traffic is the tressure for a lifetime. Once your website starts receiving organic traffic than forget about all other sources of traffic.
When any person or visitor finds your website on search results through search engines i.e on Google, Yahoo or Bing and lands on your website.
When a visitor visits your website from search results than that source of traffic is known as an organic or free source of traffic.
That’s why every online business owner is eager to get a high ranking in search results.
The easiest and most simple way to get more organic search traffic is to publish high quality and relevant content to your website and always try to build a brand.
Email source of traffic
Email as a source of traffic is very easy to understand. These sources of traffic are received from an email subscription. People who have subscribed to your email newsletter they visited your website.
They click on the link in the newsletter that you send an email to your audience for your latest blog post and they directly landed on that post or a page.
This is what email traffic is. To increase the email source of traffic you need to get the email address of your audience or customers.
That’s it. simple isn’t?
Referral source of traffic
Referral source of traffic is that traffic which your website received from a different website, blog post and which you can track down.
These visitors who visited your website are from direct referrals link from other websites.
If someone posted your website link on their website then it means that the person is referring to your website.
And when any visitor clicks on that link then they will be redirected to your website, that traffic is called referral traffic.
Paid search traffic
Paid search traffic is the traffic for which companies pay to get their website at the top of the search results.
The company makes advertisements on these search engines like Google, Yahoo or Bing to get traffic to their website.
Whenever any person puts a relevant keyword in the search bar and that keyword matches with the advertiser keywords, advertiser website link popup in the first place of search result.
This source of traffic is called paid search traffic.
Social source of traffic
When your website receives visitors from social media channels or platforms such as Facebook, Linkedin, Pinterest, Twitter, blogger, Reddit, etc. then that traffic is called social media traffic.
When a visitor clicks on your post, images, and videos shared on social media platforms and reaches your website, then it is called social media traffic.
These are the sources of traffic from where your website gets visitors. But to increase your website traffic and ranking you need to improve your SEO to attract more visitors.
Improving SEO is not that hard task to do. You need to fix certain things.
And these are the few things which you have to fix to improve your SEO.
Let’s break down each point and learn how these issues impact your SEO and how improvement or by fixing these can improve your website traffic, ranking and revenue.
Improve page loading speed
You may be thinking what is page loading speed and how it can impact any site ranking and traffic.
Page speed is the measurement of how fast your website is loaded when visitors visit your website.
Page loading speed matters a lot for search engine optimization ( SEO ). It can increase your leads, sales, revenue, audience, and organic traffic.
Page speed is the most important thing to improve user experience and engagement of your audience. Pages that take longer time to open up have the higher bounce rate i.e most people will prefer to leave rather than wait to open up and the pages which load faster have the less bounce rate.
Less bounce rate page leads to more conversion and audience engagement.
Most research shows that 40% of visitors leave the website if it takes more than 3 seconds to load and 80% of visitors never return to that website.
This gives a bad impression to search engines like Google, Yahoo, Bing, etc about your website and can impact complete traffic sources and ranking.
That’s the reason why you should improve your page speed and server response time.
But how you can improve your site speed.
The answer is just simple you need to fix all those issues and you can analyze all issues with the help of SEO audit.
Enable Gzip compression
The first question which most people ask, what is gzip compression, what is meant by it?
When a visitor visits your website then a request is made to your server for requested files. The bigger these files are the longer the time it will take for them to get to your browser and appear on the visitor desktop, laptop or mobile screen.
This method of compression can reduce up to 70% of the size of pages and styles sheets which ultimately improve the speed of your website.
Source code covered with green color is how minified HTML looks like and which is covered by blue color is un minified HTML.
Minified HTML improves response time when your visitor visits your website.
On your website, you use hundred and thousands of images. And those images are of different dimensions and sizes.
Some are large or extra-large.
But your images should be small as possible as it can be in size.
Be sure that your image sizes should be small or should not be larger than it needs to be.
The main reason why you should optimize or compress your images because 90% of most websites are graphics-dependent and uses a lot of image files on their website.
Leaving these images uncompressed can drastically slow down your web page load times. Then the site will take a longer time to load and display content to the visitors.
Improve server response time
Do you know server response time can delay your page loading speed?
Page speed expects that your server response resources quickly so that visitors can see your page as it shows the loading speed of your content.
For every page resource request, your server needs to begin sending the first byte of the resource within 200ms of the request being sent.
Your server response time can badly affect your site ranking, traffic, and audience because no one likes to wait for something for long hours or minutes.
That’s the reason why you need to improve your server response time.
Whenever your page redirects from one location to another, there is an additional wait time increase, which means your visitor waits for extra minutes to load your page.
This happens because of your page request another HTTP request-response cycle to complete.
For example: If your website redirect from http://example.com => https://example.com => https://www.example.com
These are redirected slows down your page speed. That’s why you must reduce the redirects of your website.
Leverage browser caching
Whenever you visit any website for the first time, it downloads all web files or resources to display the page.
Many times the web files or resources can consist of large files more than 2-3 Mb files but that should be small in size.
Loading more than 2-3 MB files can take a very long time and visitors can not wait for that much longer. This is the time when leverage browser caching comes in use. But how?
Browser caching can help by storing some of these files locally in the visitor’s browser.
Their first visit to your website will take the same time to load, but when visitor revisits to your website, refreshes the page, or even moves to a different page of your site, they already have some of the files they need locally.
This is the amount of data or web files, that visitor’s browser download will be less. The browser will make fewer requests to your server. In the end, the result is, Decreased in page load time.
Browser cache set header to the web files or data stored in the visitor browser for how long that data will be stored in the browser, the visitor does not need to download every time he/she revisits to your website.
Every browser i.e Google Chrome, Mozilla, Safari, etc has to build a DOM tree by parsing the HTML markup.
During this process, whenever the parser encounters a script it has to stop and execute it before it can continue parsing the HTML
Which is fetched before they can be executed.
Use heading tags
Heading tags plays a very important role in website ranking and traffic. With the help of heading tags, anyone can identify your content on the page.
Pages without heading are anonymous for search engines and the audiences.
Heading tags tell search engines and the audience what the page is all about or what content is on.
Without heading tags it is hard to tell the context of the content.
Heading tags are from H1-H6.
And other tags also have the same importance as heading tags for improving the SEO of your website.
Publish quality content
As you have always listened to a proverb that “content is the king” and it is very true so.
Because ultimately it is the content who improves your site SEO, ranking and traffic. If you publish very high-quality content then it is not hard for you to get high-quality traffic too.
People get attracted to quality, not towards quantity.
That’s why it’s should be the priority in your checklist to always maintain the quality of your website.
It is not at all hard to deliver high-quality content.
The trick is you should know the recipe before you make your hand dirty.
High-quality content gets your audience back to your website and drives a lot of traffic and revenue.
Use both Inbound and Outbound links
It becomes very important for your website to have inbound and outbound links.
But why it is important. Do you have any idea?
There are two types of links present on your website.
Internal links are those links that connect one page of your website to another page of your website.
But on the other hand, There are two types of external links:
Links that get from another website that is called inbound links or backlinks.
Links which you put on your website of others website is called as outbound links.
The purpose of having inbound links and outbound links is to build authority and credibility.
All the inbound and outbound links claim the quality of the content and let your audience trust your content.
These not only help search engines to rank your website faster in the search results but also attract more audience to your site.
All device usability
In 2019, all device usability is very important for your website. I am sure that you know how much use of mobile, tablets and other devices has been increased.
Now people are more on mobile phones than desktop.
That’s the reason why your website should be compatible with all devices to increase your site traffic.
To make your website compatible with all devices you need to little bit tweak your website. And you can do it in these ways.
Configure viewport in your meta tags that control how your site will be displayed on mobile devices.
Use large font sizes because as the mobile devices are small it becomes hard for many people in reading the text.
Pass Goggle mobile-friendly test to ensures that your website is very much mobile friendly for all mobile users.
These quick techniques can help your website to increase traffic and boost your search results ranking.
Analyze page security
Security is an essential requirement for any website because there are too many hackers out there to shut down your website.
Security problems allow hackers to hack or attack your website.
These attacks could be of different types like:
It is a basic access control mechanism that allows through all elements (email addresses, users, passwords, URLs, IP addresses, domain names, file hashes, etc.), except those explicitly mentioned. Those items on the list are denied access.
If your website is blacklisted from Google it can harm your SERPs and sometimes result in a penalty by Google.
Search Engines only block website which is affected with malware.
Godaddy found that 90% of the website was not flagged at all. Within a minute any malware or spam attack can destroy your traffic, ranking, and revenue.
It is also known as spamdexing, and it manipulates search indexes of search engines so that they include content in their search results.
In other words, it is also called Black Hat SEO techniques which try to spam search engines results with content which should not be included.
The usage of these methods or techniques or an attack not only reduces your website speed but you can lose your audience, ranking, and traffic.
There are a lot of many which involve in web security and these are few them so that you can understand how much it is important to protect your website and your content.
Find and repair all broken links
It is very important to understand that links are very important for your audience and search engines.
It is the path through which people or search engines walk to reach your website.
And if that link is broken or dead then no one can reach or can find your website.
That’s why healthy links are very essential for your website.
If there is a dead or broken link present on your website then it can stop search engines from crawling your site and indexing the link in search results. This can affect your traffic and revenue.
If your audience found a 404 error result not found on your site, then within a second they will move on another website.
That the reason why you should always need to find any broken and repair them before they cause any problem in traffic, ranking, and revenue.
Integrate and encourage social media sharing
The integration of social media platforms and content sharing plays a very important role in your site ranking, traffic, and revenue. You have noticed that most of your visitors visit your website through social media sharing.
More social sharing indicates that the content is very useful and high quality that’s why people are sharing the content with their friends, family, and relatives.
One or other way people or your audience promoting your content.
That’s why it becomes too much to give the power of sharing to your audience by integrating social media sharing plugin.
Optimize your content to encourage the audience to share your content. Add the most popular social media platform sharing buttons on your website.
Use keywords in title, description, heading, and content
Keywords and SEO are the two faces of one coin and not any face can be neglected to get more traffic, improve SEO, increase sales and revenue.
All your audience and search engines find your content with the help of keywords on your site.
Keywords used on your title, description, heading, and overall content can boost your traffic instantly.
Because a single word or phrase is used by people to search for anything online.
If your keywords match people’s search queries then your site has a greater chance of getting ranked higher in search results.
You should also try to use long-tail keywords, which are three or four-word, phrases.
Optimize non-friendly URL
The first thing that your audience or google search engines see is the URL of your site.
URLs are the building blocks of your site hierarchy, directing or showing the path to your audience or search engines to their desired destinations.
Without URL it hard for any one of them to reach their wished location or desired destination.
And non-friendly can decrease your website traffic and ranking. But friendly URL with the use of keywords in it can increase your traffic and organic search results.
Here how non-friendly URL look.
Friendly URL should be easy to read, should have keywords in it and easy to be crawled by search engines.
Use more images, video, and infographics than text
Do you know people get more engaged with images, videos, and infographics rather than plain text-based content?
Today most people don’t like to engage with text-based content.
It becomes very easy for the audience to understand or grab the content with the help of images, infographics, and videos.
All marketers, companies, and brands say that videos and images are the future of new engagement.
That’s the reason why people love YouTube to watch videos and Instagram to share images.
Google also finds most engaging content which has videos, images, and infographics because it can hold an audience for a long time on your website.
This results in a reduction of bounce rate and an increase in site traffic and search engine ranking.
That’s why it is very important to use images, infographics, and videos on your website.
This is the all basic SEO point which matters most for your site. But keeping all those search engine optimizations ( SEO ) in check is a little bit difficult.
That’s why SEO audit is compulsory for your website to check what is working, healthy and which are damaging your traffic, ranking, and revenue.
SEO audit is the expert tool that monitors and crawls your website in deep to find all issues and problems of your website.
- Technical Audit
- Indexation analysis
- Status Codes
- Page Speed
- URL Structure
- XML Sitemap
- Canonical Tags
- Legacy Domain Issues
- Off-page Analysis
- Mobile SEO analysis
- On-Page Audit
- Site Content Structure
- Keyword Use
- Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
- User Experience
- Images & Video
- Internal Linking & HTML Sitemap
These are the few elements of SEO which are checked by the SEO Audit tool and give a solution to repair issues if found any.
Do you know what issues are present on your website? Don’t know?
Check with the Afterush SEO Audit Tool and repair all your problems with your site which is holding you backing from getting more traffic, revenue and sales.
Your website is your brand build with love, passion, and mission. Which have value and mission to serve people with sincerity and trust.
So, it’s become very important for you to take care of your site by regular checkups to ensure that everything is working fine or not.
We recommend that your website should be audited once per year or every six months. To ensure that your site is healthy and free from all critical issues and spams.
You can use the Afterush tool which can help you in auditing your website in a minute and keep track of every detail of your website. Just you need to sign up for our service.
And don’t forget to mention in the comment box that the SEO audit tool helps your website to fix critical problems or not.